Lots of hats. From Art Direction and pre-press, to Creative Direction and brand strategies,
digital and editing and online and all the rest. Luckily, I like hats.
I've learned that the first idea is rarely the best one, though it sometimes is. I've learned that hard work makes you feel alive. I've also learned to be funny. Be kind. Love the craft, love the work, care about the client, do the effort and put in the hours. Rinse and repeat.
A few words from others…
"Keith is not only an outstanding creative individual, talented art director, amazing designer and all-around creative problem-solver, but he is a very professional, responsible and hardworking individual.
A great talent, from his cargo shorts to the top of his bald head."
Bill Brichta Managing Partner, Shape Strategies, Inc.
"I've known Keith for over 20 years now. He has always been a true craftsman. I remember him doing a bail-bondsman ad for his portfolio… great headline, great art direction. But he didn't stop there. He took the printed ad to a local jail, put it up on the wall in the waiting area, lit it and photographed it-and then put the picture in his portfolio. I just remember thinking that to ask someone at the jail if you could put an ad on the wall and photograph it in front of a bunch of pissed off people was some serious dedication to your craft."
Alan Schutte President, Platt Hollow Road
"I've had the pleasure of working with Keith as a fellow Art Director in large Advertising Agencies, and as a freelance Art Director, in support of Keith and his team. And it was then, that I witnessed his leadership on display. Keith helped manage a Creative Department of designers; juggling multiple jobs for multiple clients; all on tight deadlines. Keith's calm demeanor, tasteful design and great ideas always set the bar high, and he inspires this co-workers to reach high with him."
Mark Ingraham Marketing, Advertising, Creative Direction, Design
"Keith is an absolute joy to work with. He has a true passion for his work and it shows. Whether it's developing a simple print ad or building and nurturing a corporate brand, Keith's creative has a way of bringing a client's message to life. Beyond his talent on a creative level, Keith also brings incredible leadership and organizational skills. When project workflow shifts and demands tight deadlines, Keith always brings his creative team together to make sure jobs are on time with the highest caliber."
Christina Nguyen Executive Producer